What are ridiculously good values?
And why give them their own page – 25% of my vanity (sorry: “marketing”) website?
Because a big part of my life is hiking up mountains, swimming in oceans, and losing myself in the woods. Literally, I get lost, almost every time. And I love it. So work that benefits SUSTAINABILITY benefits me.
Because growing up as a precocious kid, it bugged me that my tiny opinion didn’t matter matter (I still think ice cream tacos are a great idea). So to this day I’m excited by work that advances FAIRNESS, EQUITY and SOCIAL JUSTICE.
And then there’s FUN.
Because I can’t engage with a message that’s too stressful or overwhelming. That doesn’t mean avoiding serious topics – they’re essential! It means welcoming people in a warm, inviting, fun way – with a captivating message they share with friends.
At least, that’s what I value in a ridiculously good video.